Our Brand Guidelines

Our Brand Guidelines ensure consistency and integrity across all touchpoints. They provide a clear framework

for representing our identity, from visuals to tone, fostering recognition and trust. Follow these standards to create a

unified, impactful brand experience.

Our Logo

Our logo is more than a mark—it’s a symbol of our journey, innovation, and roots. It reflects the vision of African Founders shaping the future, from San Francisco to the world.


Always honor its design with consistent use, ensuring it remains bold, authentic, and unmistakably ours.

Logo Icon

  • Maintain clear spacing around it
  • Maintain brand colors, and ensure good contrast
  • Refrain from adding shadows or effects
  • DO NOT distort, stretch or rotate it
  • Ensure legibility and proportionality when scaled

Full Logo Lockup

In addition to the above:

  • Use approved color variations only.
  • Do not alter the arrangement or proportions of the

logo elements.

  • Ensure the logo is always legible on all backgrounds.
  • Use the right high-quality file formats for various

use cases(e.g., PNG, SVG, EPS).

  • Place the logo in approved positions for each use case.
  • Follow minimum size requirements for clarity.

Our Colors

CORAL RED

Primary - #FF4841

This should dominate designs, ensuring consistency and recognition. Use it for key elements like backgrounds, headlines, and CTA, while ensuring balance with secondary colors for contrast.

GOLDEN YELLOW

Secondary I - #FFA842

This complements our primary color, adding contrast and flexibility. Use them sparingly for accents, highlights, or supporting elements. Avoid overpowering primary colors to maintain a balanced and cohesive brand aesthetic

LAVENDAR BLUE

Secondary II - #7A75ED

This complements our primary color, adding contrast and flexibility. Use them sparingly for accents, highlights, or supporting elements. Avoid overpowering primary colors to maintain a balanced and cohesive brand aesthetic

PALE GOLDENROD

Tertiary I - #FFE297

This exists for subtle accents and background details. Use it minimally to enhance depth and support the primary and secondary colors without a for attention. Ensure it blends harmoniously within the overall design.

PEACHY PINK

Tertiary II - #FFD1D0

This exists for subtle accents and background details. Use it minimally to enhance depth and support the primary and secondary colors without a for attention. Ensure it blends harmoniously within the overall design.

Our Typeface

Aa

Raleway

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Guidelines for Partnership

Use Cases

  • Always use our logo and brand colors as outlined to maintain consistency.
  • Position our brand as an equal partner, ensuring both identities are represented with balance.
  • Align messaging to reflect shared values and mutual goals.
  • Obtain approval for all co-branded materials before publication.
  • Use our tone of voice—bold, authentic, and innovative—across all communications.
  • Clearly communicate the scope of the partnership and our shared impact in all visuals and content.

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