Frequently Asked Questions

Content marketing accomplishes this by allowing your business to share content; with the goal of influencing your target audience to invest in a product or service. This is done by defining a target audience and maintaining a consistent flow of authentic information to generate traffic and ultimately increase brand awareness and customer loyalty.

Your target audience is the group of people most likely to be interested in your product or service and, therefore, the ones who should see your content the most. This is usually dependent on factors such as location, age, gender, hobbies, lifestyle, etc.

Pagesence does this by formulating a content strategy uniquely suited to your business type. You can find out more by contacting our team of experts.

Yes, it can. Connecting content to revenue is essential as that is the point of creating the content in the first place. It is, therefore, crucial to link your marketing objectives with your business objectives. Most content marketers measure the success of their content based on how much web traffic it generates.

One of the best ways to ensure that your content marketing is successful is to state clear goals and objectives that you want your brand strategy to accomplish. Formulate a feasible, long-term plan. If there is no clear plan in place, your content marketing will have no direction and therefore bring little value to your business. You can find out more by contacting the Pagesence team and getting expert recommendations for free.

Quality content refers to content that satisfies your target audience and influences or prompts them to take a particular action that would be beneficial to your brand. Pagesence will help you create quality content for your brand by firstly helping you recognize that target audience and then formulating strategies on how to reach them via the appropriate channels.

When most people hear about content marketing, they think of blog posts and articles. Blog posts are a great way to put out authentic information suited to your audience's needs. However, it is important to utilize other forms of content, such as infographics, videos, guides, etc., especially on different media platforms.

These are all effective, but your choice should depend on your content marketing goals and objectives. Our expert team is available to give more insight on this.

Search Engine Optimization (SEO) refers to a technical process that ensures a marketer's digital content is visible to the audience they intend to reach. SEO is simply what helps link your specific web page to the search query of your target audience. Content marketing focuses on providing quality and relevant content to motivate customers or clients to take profitable actions. Without SEO, content marketing has nov value. Utilizing SEO will rank your website's content based on keywords and phrases relevant to your target audience. Your brand can boost its digital presence by optimizing its web content for search engine rankings.

Yes, it is extremely important. This is because a logo determines how your brand is depicted. A logo is the basic foundation of any brand.  Logos that are well-designed help your business carve out a unique brand identity.  If done well, it draws attention and makes a great first impression.

According to market research, 75% of individuals recognize a brand by its logo. Therefore, having a good logo is extremely important for brand awareness and sustainability.

Yes we do. This can be chosen in your plan

Pagesence has different plans and payment packages. It is up to you to choose which best suits your content marketing needs as a brand. Click the link for more information.