Case Study
Scaling Lodge Compliance from 0 to 1,000+ Monthly Clicks with Programmatic SEO
- April 21, 2025
Lodge Compliance began with zero online visibility. There were no clicks, no indexed pages, and no impressions in Google Search. For a platform built to serve vacation rental hosts and property managers with legal compliance resources, this was a major problem. The goal was clear: to position Lodge Compliance as the leading authority for short-term rental laws, regulations, and local ordinances across the globe.
The industry is highly fragmented, with short-term rental laws varying from country to country, state to state, and even down to individual cities and counties. Lodge Compliance needed to rank for an extensive list of geo-specific search terms like:
- "short-term rental laws in Spain"
- "Airbnb compliance checklist California"
- "vacation rental permit rules New York City"
- "local short-term rental ordinances Miami-Dade County"
To break into this legal-tech niche, we needed a strategy that could scale, stay compliant with SEO guidelines, and deliver real user value at every level of jurisdiction.
Our Strategy: Programmatic SEO Built for Jurisdiction-Level Queries
At Pagesence, we implemented a comprehensive programmatic SEO strategy specifically tailored to Lodge Compliance's vision. Here's how we executed it:
1. Airtable + Softr for Programmatic Page Generation
Instead of manually building thousands of pages, we used Airtable as the backend database and Softr as the frontend builder to create automated programmatic pages. Each page was connected to structured data fields in Airtable, dynamically generating legal and compliance pages based on country, state, and local jurisdiction.
This no-code approach allowed us to:
- Launch thousands of unique, indexed pages without engineering overhead
- Populate content using keyword-rich dynamic fields
- Optimize headers and descriptions automatically
The pages targeted search queries such as:
- "Portugal short-term rental tax laws"
- "Airbnb registration requirements Texas"
- "vacation rental zoning restrictions Beverly Hills"
2. The Circuit Indexing Formula
Rather than dumping thousands of pages at once—which could trigger indexing delays or algorithmic penalties—we used a custom indexing formula internally known as the Circuit Formula. This allowed us to sequence publishing and indexing across pages to avoid duplicate content flags, improve crawl rate, and ensure better distribution in Google’s index.
3. Deep Internal Linking Across Jurisdictions
We created a scalable internal linking structure connecting country pages to relevant state and city pages, and vice versa. This helped with crawl depth, relevance, and semantic SEO, ensuring every page strengthened the next in terms of topical authority.
4. Technical SEO at Scale
We automated on-page SEO best practices across all templates:
- Canonical tags
- Open Graph and Twitter meta tags
- Mobile-first responsive design
- Schema markup for reviews, locations, and legal content
- Sitemap auto-generation and robots.txt optimization
This helped us ensure that every page was search engine–ready without manual input.
The Results: Measurable Growth in Traffic and Authority
The outcome of this SEO campaign was both steady and scalable. Lodge Compliance began to see real traction as Google crawled and indexed the jurisdiction-level pages. Here's a summary of performance based on Google Search Console data:
- January 2025: 800 clicks in 28 days
- March 2025: 900 clicks in 28 days
- April 2025: 1,000 clicks in 28 days
Performance Snapshot (Past 28 Days)
- Total Clicks: 1,000
- Impressions: 66,300
- Click-Through Rate (CTR): 1.5%
- Average Position: 16.3
This visibility didn’t stop at a single month. Over the 16-month period, Lodge Compliance achieved:
- 6,770 Total Clicks
- 258,000 Impressions
- 2.6% Average CTR
- Steady traffic growth month-over-month
The trajectory shows consistent progress, with content performance steadily improving as more pages were indexed, optimized, and cross-linked.
Final Takeaway
This case study demonstrates that even in complex, regulation-heavy industries like short-term rental compliance, SEO can drive significant results when executed with precision and scale. Lodge Compliance moved from zero traffic to over 6,700 cumulative clicks and 258,000 impressions—purely through a programmatic, content-first SEO approach.
This growth isn’t just in numbers—it’s in business value. Lodge Compliance now ranks for competitive, buyer-intent keywords that bring in hosts, property managers, and legal professionals looking for trustworthy compliance guidance. And it’s all built on a system that continues to grow and improve automatically.
If you're looking to scale your website visibility in a competitive or technical niche, Pagesence can help you do the same.
Let’s talk.
