8 Tips to Improve the Click-Through Rates of your Digital Ads

There’s nothing more satisfying than great content. When your content is of stellar quality and serves your audience’s needs, you gain reliability. And when your visitors find you trustworthy, they want to linger and check out more of what you have to offer.

By spending more time on your website, they will eventually notice those unobtrusive strategically-placed online ads on your sidebars and footers, and they will click on them because you have already made them believe that everything on your website serves their needs.

This is one of the biggest mistakes new website owners make. They launch a site, and a day later, they have plastered every part of it with online ads. This can be damaging to the reputation of a website because it doesn’t serve the site’s audience. If you have ever stumbled upon one of those websites whose daily posts are monetized lists of products from Amazon, you begin to understand how frustrating a site riddled with ads can be.

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First, build your content. Let your audience flow in. Gain their trust. Then start with a few online ads placed in the right corners of your website.

Before choosing a web hosting service, it’s essential to ensure that the uptime percentage of your favorite hosting company is as close to 100% as possible. A low uptime percentage means a host is likely to develop issues more frequently than ones with higher percentages. And whenever the issues arise, the websites hosted under them will become unavailable to visitors.

This can be detrimental to the reputation of a website, as readers are unlikely to return. This, in turn, translates to fewer eyes noticing your online ads.So be wise in choosing a host.

If your website is a product or service, then its design is the packaging. And in today’s world, packaging has become as important as content. Purchase a professional theme—one that suits the concept of your website. Hire a good designer—maybe an illustrator too.

It, however, isn’t all about how beautiful you make your website. It’s rather about whether the beauty complements the purpose. A tech site with lots of flowers and pink in its design can be a huge turn-off for visitors, especially male ones—you have to consider that the tech world is dominated by men. If your design turns your visitors off, then be sure those visitors aren’t going to bother noticing your online ads. They, however, will surely turn away.

There’s also the issue of navigation. It’s paramount for visitors to easily find what they are looking for on your website. Any confusion brought about by poor structure can certainly scare them away. Thus, your online ads become meaningless.

Regular fresh content is what pulls visitors back to your site. No one wants to read or watch the same thing over and over again. Post new tips every week, or better still twice a week. Make them relevant and interesting. Is your site an online store? Then update the images of your products and services with more creative images. Make your audience salivate with the promise of new, tasty content.

The more people return to your website, the more likely your online ads will be noticed.

This is very simple. Don’t place online ads on every part of your site. Not in the middle of a post—this is bad when it comes to image ads. Also not on pages like the ‘Contact’ and ‘About’ pages. And certainly not as a pop-up—this one can be especially annoying.

Some successful sites today know to limit their online ads to the sidebars and sometimes to the bottom of posts. You should learn from them.

By focusing each post on one topic, you help Google Adsense easily learn which ads are relevant to your content and which ones are not. That way, you avoid the mistake of letting your readers, who visit your site to perhaps get your pig farming tips, see ads about first-class airline tickets.

Too many ads, especially image ads, on a single page can slow the page down, and readers don’t have the patience to wait for a page to finish loading. If you make them wait, they might turn away to a faster website, and this defeats the purpose of you putting up all those ads in the first place.

So why not limit the number of ads on your pages? Make it reasonable. Two ads that get a hundred clicks per day are more profitable than ten ads that slow things down to the extent that nothing gets clicked.

There are, of course, many other tips that can help you guarantee your ads get noticed. However, with these ones, you will safely make money with your adverts without annoying your precious audience. Remember, your ad content matters a lot too. Don’t hesitate to contact Pagesence to manage your digital ad campaign.